Things to Look for in a College Brand Ambassador Program
The equation is a good start, but there are other signs to look for when spotting a brand ambassador program that is worth your time. If only there were a cheat sheet! Oh wait, there is…
Good Sign: The program actually pays you AND is something you want to put on your resume.
Bad Sign: The program pays you…with free t-shirts or coupons and is promoting something, like pizza, that you don’t exactly want to spill on your resume.
Good Sign: The program recruits through normal hiring channels or college recruiting sites like Handshake, University Beyond or WayUp.
Bad Sign: The program recruits at a table in the student center with a cute guy who smiles at you (okay, maybe some of that is good).
Good Sign: The program puts you in a position to grow your real-world skills by collecting feedback from users or making presentations.
Bad Sign: The program puts you in the position of begging your friends to buy stuff so you can get paid.
Good Sign: The company has a cool concept, one that helps connect people, entertain people or promote environmental sustainability.
Bad Sign: The company has cool beers they want you to promote by wearing tight pants and low cut tops at parties and bars.