How to Become a Brand Ambassador in College

Table of Contents:


  • What Is a Brand Ambassador?
  • Why Should I Join a Brand Ambassador Program?
  • How Do I Find Brand Ambassador Jobs in College?



What Is a Brand Ambassador?

A brand ambassador is someone who represents a particular company or an organization (aka the brand) with the goal of raising awareness of its products or services. Essentially, a brand ambassador program requires you to interact with people in a friendly and engaging manner to spark interest and create a personalized connection between them and the brand.

Brand ambassador jobs are very popular among college students because they let you work directly on-campus and offer lots of creative freedom: posting flyers, hosting events, interacting with student organizations and building a social media presence are all effective ways to give your brand a voice. Plus, you virtually don’t need any specific knowledge to get started. Bring your outgoing personality, strong communication skills and enthusiasm, and the rest will be taught along the way.

As a student ambassador you should of course have fun and be genuine — it’s the best way to establish a positive relationship between a prospective client and the brand. However, keep in mind that you are acting as a spokesperson for the said brand, and must be professional and respectful at all times. After all, you have the ability to influence the people’s perception of the brand, so it’s in your best interest to ensure it’s a great one.

If this all sounds a bit challenging, remember that you won’t be alone in the ambassador program. You’ll receive professional training from the brand’s experts and have a chance to interact with other college brand ambassadors to exchange ideas and develop better promotional strategies and tactics.


Why Should I Join a Brand Ambassador Program?

Extra Cash

College debt is rising. Americans today have more than $1.3 trillion in student loans. If you’re all too familiar with having to borrow money to go to school (and even if you’re one of the lucky ones to end up graduating without owing a dime), college ambassador jobs are a great source of income.

A brand ambassador salary often comes with uncapped earning potential, so you can make a good amount of cash, as long you’re effective at what you do.

Confidence Booster

Confidence in your brand is one of the keys to succeeding as a college brand ambassador. Even if you’re still working on developing it, a good student ambassador program can be of great help.

By engaging with your campus community and providing valuable information, you can build up your self-esteem and strengthen your communication skills that will also apply to other aspects of your life.

Flexible Schedule

Unlike many summer internships or part-time jobs for students, college brand ambassador programs are not your typical nine-to-five roles. Many of them have flexible schedules that let you work whenever you feel you can get the most out of your time.

For example, you may choose to attend a student organization meeting in the evening or host a campus event over the weekend to reach as many people as possible. This flexibility is great for college students who are busy with academics or involved in lots of on-campus activities.


How Do I Find Brand Ambassador Jobs in College?

Network All Day, Everyday

Great networking skills make it easier to not only succeed in a brand  ambassador role but also to find one in the first place. The best campus ambassadors engage with people everyday and have large personal networks that they can tap into to spread the word about the specific brands.

If you think you don’t have a large network that can help you find brand ambassador jobs, consider your fellow students, alumni, professors and college staff. Many of them likely know people who are student ambassadors themselves or may even be familiar with specific brand ambassador programs looking for candidates right this moment.

Take It to Social Media

We can’t discuss how to become a brand ambassador without mentioning social media. After all, it’s one of the best ways to expose brands to a large number of people and perhaps even have it go viral. Before you get a chance to do that, you can also take advantage of social media to find yourself a brand ambassador role. LinkedIn is the first platform that comes to mind — simply create your profile, include any relevant experience (even if it’s just volunteering) and you’ll be all set to search for brand ambassador jobs.

Also, don’t forget about Facebook, Twitter and Instagram. Many brands looking for ambassadors actively promote available roles on there. Try using hashtags like #CollegeProgram to quickly find college brand ambassador programs looking for candidates like you.

Use Your Campus Resources

To become a student brand ambassador you have to first be, well, a student. But it’s not just the brand ambassador job description that dictates this. Your student status alone can direct you to the best brand ambassador programs. Think about all the resources you have access to on a daily basis: campus career center, student job boards (Handshake, for example) and career fairs — they all can help you land your next gig.

Ready to apply for a student brand ambassador job today? Be Your Own Boss, a new and exciting college program, is looking for outgoing individuals interested in representing an innovative brand and making a difference. Competitive pay, flexible schedule and many other cool incentives await. Check out this brand ambassador application and see if you have what it takes to succeed.