What is the BYOB Brand Ambassador Program? What is the BYOB Brand Ambassador Program? BYOB Brand Ambassador Objectives Our primary objectives for the Be Your Own Boss Brand Ambassador Program: BRAND LOVE Build brand love across targeted Be Your Own Boss colleges. Influence Hire effective & influential ambassadors for the program. Growth Create tools & incentives to motivate our brand ambassadors & increase program participation. Think you have what it takes to become part of our elite team? START TODAY!